Vol. 7: Nicolas Menat (President & Representative Director of beacon communications k.k.)/News from the Nikkei Weekly dated 4.9.07
Nicolas and Peter discuss the complex differences between doing effective advertising for large corporations in Japan’s TV-driven, conservative market and outside of Japan. Consumer-driven, online, and on-demand marketing are growing in influence even in Japan, and Nicolas expects that the market will change in the near future.
The Nikkei Weekly Interview podcast series: Broadcaster Peter Barakan, eigoTown.com President Russell Wills, or Producer Terri MacMillan interview prominent foreign business people in Japan about business and the economy, along with the weekly headlines - in English.