The Nikkei Weekly Interview [Japan Business News]

Terri MacMillan interviews David McCaughan, EVP, Director of Strategic Planning, McCann Worldgroup

In a lively conversation in McCann Worldgroup’s nifty offices across from the Imperial Palace, David McCaughan gives us the lowdown on the advertising business, old and new. Confirming that Japan is vital as a trend-setting nation, as well as being the world’s second-largest economy, David gives us a wide-ranging conversation on: what mothers and fathers in Japan really want; since we are humans not wallets, what actually drives us; an interesting take on the power (or lack thereof) of the internet: the prevalence of the ‘silo’ mentality in Japanese corporations and some of McCann’s innovative research initiatives, including the Pulse program and Coolhunting. A must-listen for anyone who cares about the future of advertising and communications in a wired world.

The Nikkei Weekly Interview podcast series: Broadcaster Peter Barakan, eigoTown.com President Russell Wills, or Producer Terri MacMillan interview prominent foreign business people in Japan about business and the economy, along with the weekly headlines - in English.

投稿者: admin 日時: 03:09 AM | パーマリンク

Peter Barakan interviews Daniel Edwards, Office Managing Partner, Heidrick & Struggles Japan

The Nikkei Weekly Interview podcast series: Broadcaster Peter Barakan, eigoTown.com President Russell Wills, or Producer Terri MacMillan interview prominent foreign business people in Japan about business and the economy, along with the weekly headlines - in English.

投稿者: admin 日時: 10:40 AM | パーマリンク

Peter Barakan interviews David Blume, Managing Director, Jaguar and Land Rover Japan.

This conversation was especially fun for Peter, who’s a Jaguar fan and someone who has for many years been fluent in written and spoken Japanese, as has David. Not only did they discuss the state of the automotive industry in Japan, including the challenge of environmentally friendly fuel, but they also talked, in details about the intricacies of communicating with more than words, in a second language. David suggested an apt metaphor for dealing with conversations in Japanese as a foreigner: “skipping stones”. And they talk about the element of trust that’s necessary in bicultural business relationships.
For those of you who are studying Japanese, or who are already fluent, we have a special treat for you on our blog, that came out of this stimulating conversation. http://blog.eigotown.com/terri_kayo/
And as always, you can read the transcript and learn more about our guest, here: http://blog.eigotown.com/podcast/nikkei/

The Nikkei Weekly Interview podcast series: Broadcaster Peter Barakan, eigoTown.com President Russell Wills, or Producer Terri MacMillan interview prominent foreign business people in Japan about business and the economy, along with the weekly headlines - in English.

投稿者: admin 日時: 08:52 AM | パーマリンク

Peter Barakan interviews Paul Sands, General Manager of innovative trendsetting airline, Virgin Atlantic Japan.

In this candid conversation in the stylish, warm Virgin Atlantic offices, Peter and Paul discuss the intricacies of the Japanese reaction to air travel, the Virgin Atlantic features that please the Japanese traveler the most. They also cover the rise of the independent traveler, who no longer depends on packaged tours where everything is set up for you, but who wants to assert their independence, find their own way to the destinations they seek.

The Nikkei Weekly Interview podcast series: Broadcaster Peter Barakan, eigoTown.com President Russell Wills, or Producer Terri MacMillan interview prominent foreign business people in Japan about business and the economy, along with the weekly headlines - in English.

投稿者: admin 日時: 01:45 AM | パーマリンク