Vol. 20: Terry White (Chief Communications Officer of Amway Japan Ltd.)/News from the Nikkei Weekly dated 7.9.07
Russell Willis interviews Terry White, Chief Communications Officer of Amway Japan Ltd.)
In a community-driven culture like Japan’s, Amway’s relationship-oriented approach to marketing high quality personal and home care products comes naturally. But that doesn’t make it easy, and Terry White tells us how Amway has created a long-lived, sustainable, and very, very large business in Japan.
What’s the secret to Amway’s success? Is it the products, formulated for local tastes? Is it longevity – they’ve been in the Japanese market for 30 years. Terry also talks about the effect of the internet on Amway’s business. “…Currently our digital sales would be in the order of 40% of that $1 billion, higher, edging up towards 50%, which makes us one of the largest internet trading companies in Japan…”
And as always, you can read the transcript and learn more about our guest, here: http://blog.eigotown.com/podcast/nikkei/
The Nikkei Weekly Interview podcast series: Broadcaster Peter Barakan, eigoTown.com President Russell Wills, or Producer Terri MacMillan interview prominent foreign business people in Japan about business and the economy, along with the weekly headlines - in English.