Vol. 24: Dr. Niall P. Murphy (Unit Leader, Riken Brain Science Institute)/ News from the Nikkei Weekly dated 8.6.07
Business is driven by the decisions we make in that large, mysterious organ in our skulls – but what drives us to make the decisions we do? What drives impulse? What drives impulse taken to extremes – otherwise known as addiction? Dr. Murphy leads Terri through the fascinating ins and outs of our appetites, why we crave pleasurable experiences and what happens when our cravings go out of balance. He explores our dual-brained nature, and gives us a grounding in the evolutionary nature of pleasure. Food for thought, from the Riken Brain Science Institute.
And as always, you can read the transcript and learn more about our guest, here: http://blog.eigotown.com/podcast/nikkei/
The Nikkei Weekly Interview podcast series: Broadcaster Peter Barakan, eigoTown.com President Russell Wills, or Producer Terri MacMillan interview prominent foreign business people in Japan about business and the economy, along with the weekly headlines - in English.